SBG Impact Platform
Partnerships, content and measurable impact for sports organisations
SBG Impact Platform is one workspace where a sports organisation runs its commercial value chain, from finding and selling partnerships to contracts, content, measurement and reporting. Recommendations show the workspace observations and sources on which they are based.
The value chain in one place
- Findsuitable companies, with reasons
- Sella company-specific proposal and pipeline
- Agreethe contract as obligations and owners
- Plana shared calendar and content plan
- Producedrafts, versions and approval
- Deliverpublications and activations with evidence
- Measurechannel and web data with sources
- Report and renewa locked report and a renewal proposal
Channel and analytics data
An organisation's administrator can connect Google Analytics 4 and Meta for measurement. LinkedIn Page figures are currently imported from official exports provided by an administrator. Figures show their source and period.
Content Studio can publish to Facebook and Instagram only with a separate publishing authorisation and an approved content version. SBG does not publish on LinkedIn or sell channel data.
Status
SBG is in a closed pilot with a Finnish national sports federation and its events. Access is by invitation only.
Company
SBG is developed and operated by Growth Force SIA (in Finland: Gvoima). Contact details are at the bottom of this page.